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Category:- Management Video CDs » General Management Management Merchandise:- Effectiveness vs Efficiency
Message on Management Merchandise:- Effectiveness vs Efficiency
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Language :- English
Item code :- MV1003
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Management Merchandise Description:- Management video time: Over 8 minutes
Video of management concept: Effectiveness vs Efficiency
Management Concept: Whenever companies are unable to meet targets, they first fire the poor salesman and then the marketing head. Whenever targets cannot be achieved, company management assumes that the fault lies with the marketing head. If this was true, practically every company would be prospering and growing very fast as all they would need to do to achieve high sales growth is just change their marketing head.
Avinash Narula has seen too many good executives fired just because they could not meet the targets. Is non-achievement of targets a good criterion for firing people? Avinash Narula doesn't think so. So, how should you assess the performance of people? Well, Avinash Narula suggests that you assess performance of people based on the method of their working. He makes extensive use of examples to explain his point of view.
Speaker: Avinash Narula (Management Guru, Customer Mathematician, Motivational Speaker, Author, Entrepreneur)
Video of management concept: Effectiveness vs Efficiency
Management Concept: Whenever companies are unable to meet targets, they first fire the poor salesman and then the marketing head. Whenever targets cannot be achieved, company management assumes that the fault lies with the marketing head. If this was true, practically every company would be prospering and growing very fast as all they would need to do to achieve high sales growth is just change their marketing head.
Avinash Narula has seen too many good executives fired just because they could not meet the targets. Is non-achievement of targets a good criterion for firing people? Avinash Narula doesn't think so. So, how should you assess the performance of people? Well, Avinash Narula suggests that you assess performance of people based on the method of their working. He makes extensive use of examples to explain his point of view.
Speaker: Avinash Narula (Management Guru, Customer Mathematician, Motivational Speaker, Author, Entrepreneur)