Management Merchandise Description:- Management video time: Over 21 minutes

Video of management concept: Customer Icebergs

Management Concept: The question is why don't we believe in the concept of "Customer is King?" Why, in spite of everybody telling us to take care of the customers, we still ill-treat them? Why, in spite of our best judgement, we are still NON-BELIEVERS? My experience suggests that we continue to be NON-BELIEVERS because we do not see any evidence of the harmful effects of dissatisfying or losing a customer. This is because dissatisfied customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction.

Management guru and customer mathematician Avinash Narula will share with you as to how Customer Icebergs are formed. He will also reveal to you the tremendous damage that they can cause to your business without you even knowing about it.

Speaker: Avinash Narula (Management Guru, Customer Mathematician, Motivational Speaker, Author, Entrepreneur)