Management Merchandise Description:- Blended online training program based on Avinash Narula's book "Implementing Advertising Strategy." Participants will learn the practical aspects of developing creative and cost effective advertising and promotional material including brochures, posters, advertisements and even websites.

Program Structure:-

1. Participants will be given the book titled "Implementing Advertising Strategy" written by Avinash Narula. Participants in India will receive hard copies of the book. Participants located outside India will also have the cost effective option of downloading the books at their end from our website.

2. Participants will also have access to articles on our website.

3. Participants will have to pass an open book time bound online test and receive passing grade.

This test is designed to ensure that the participants :
Have understood the concept.
Have read the books and the suggested articles on our website.
Can apply the concept in the dynamic business environment.

Online test will have a combination of different types of questions including case studies. The test has to be completed within a stipulated time.

4. Successful candidates will be certified "Advertising Material Developer." Certificates will be awarded upon successful completion of the program to the individual.